The WeChat Transformation of Luxury Brands
By Tricia Taggart
From a luxury brand’s point of view, the impact of digital technologies on consumer purchases can no longer be ignored. While the proportion of online sales [..]
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8 ways WeChat can help luxury brands reach Chinese consumers
By Tricia Taggart
The luxury Chinese consumer expects a fully integrated shopping experience. There’s no doubt that China is the place to be for luxury brands right now. [..]
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5 Reasons Why Luxury Brands Can’t Afford to Skip WeChat Marketing
By Tricia Taggart
By Lionel Sim Lionel Sim, Jing Daily brand contributor, is the founder of China Tech Roundtable (互圆). China Tech Roundtable is a marketing agency specializing in [..]
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Introducing WeChat Pay
By Tricia Taggart
WeChat, China’s smash hit chat app, has long been a bellwether for the future of mobile messaging. It was first to popularize putting brands in chat [..]
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