The WeChat Transformation of Luxury Brands
By Jason Kumpf
From a luxury brand’s point of view, the impact of digital technologies on consumer purchases can no longer be ignored. While the proportion of online sales [..]
Read More
8 ways WeChat can help luxury brands reach Chinese consumers
By Jason Kumpf
The luxury Chinese consumer expects a fully integrated shopping experience. There’s no doubt that China is the place to be for luxury brands right now. [..]
Read More
5 Reasons Why Luxury Brands Can’t Afford to Skip WeChat Marketing
By Jason Kumpf
By Lionel Sim Lionel Sim, Jing Daily brand contributor, is the founder of China Tech Roundtable (互圆). China Tech Roundtable is a marketing agency specializing in [..]
Read More
Introducing WeChat Pay
By Jason Kumpf
WeChat, China’s smash hit chat app, has long been a bellwether for the future of mobile messaging. It was first to popularize putting brands in chat [..]
Read More