Director of Lead Generation

Job Title: Director of Lead Generation

Industry: Fintech

Location: Santa Clara

Job Type: Full-time, Permanent

Job Description

Reporting to VP of Marketing or COO & President, the new employee will have the following responsibilities:

  • Lead our demand and lead generation planning efforts, including the overall strategy, producing new and nurtured lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans
  • Develop campaign strategies that leverage the full scope of marketing programs, including online, tradeshow and events, email nurturing programs, telemarketing, advertising, and more
  • Work with the marketing communication team to develop targeted content assets
  • Manage the lead qualification process using predictive lead scoring and refine end-to-end campaign and lead management processes
  • Own the conceptualization of demand creation, nurturing, and scoring strategy (explicit and implicit scoring techniques to prioritize leads for the sales teams)
  • Systematically monitor and analyze performance against lead and other marketing goals and over past performance and continually drive Marketing ROI to optimize the program and ongoing growth, looking for areas for additional investment in time and money
  • Provide a weekly report to VP and senior leadership for KPIs, work with the leadership team to define demand generation strategy
  • Package based on fix+bonus


  • 5+ years’ experience in leads and demand generation for B2B business
  • Strong strategic thinking, tying lead generation activities to overall company go-to-market strategy
  • Prior demand generation experience targeting mid-market/enterprise companies in FinTech, the software or SAAS industries
  • Strong business and marketing acumen and results-oriented
  • Familiar with Ansible or Shell script
  • Highly knowledgeable about marketing automation systems
  • Experience partnering with Sales on pipeline development (e.g. Salesforce, Pipedrive, etc.)
  • Highly self-motivated contributor with a proven track record of results
  • Personal drive to push your career forward If you’re an experienced marketer on your way up, creative, analytical, detail-oriented, and comfortable working in a fast-paced environment, we’d love to talk to you.
  • Four-year Bachelor or Master’s Degree. Majored in Business, Marketing, Retail business or related field
  • Can work in a fast-paced environment and deal with ambiguity and stress and stay cool

To apply, please submit your application to: